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Performance Marketing (Google)
Sr. Manager/Director
Growth
Gurgaon, India
Full Time
Job Description
We are seeking a Google Ads team lead expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
Job Roles and Key Deliverables:
- Manage all aspects of Google Ad campaigns Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
Qualification & Experience:
- Bachelor’s degree in digital marketing or related field.
- 4+ Years of experience required
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Work from the office is mandatory.
- Tier- 1 college preferred candidate good communication skills
Key Skills :
- Google Analytics skill or analysis skill,Must be Familiar with all the feature of Google Ads account,Strong command on copywriting so he can add relevancy in his ads,Must be strong in audience analysis and families with creating remarketing campaigns,Understand his niche and having strong command on keyword, competition,In case of display and video ads must have idea of audience for creative and video part,Strong command on existing campaign,Understand of landing page,Must be familiar with tools like heatmap tools, analytics tools, keyword research tools,Must be good in reporting,etc.
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Industries
Growth
Operations
Technology